About Me

I am a UI/UX and Product Designer with over 24 years experience designing responsive websites, mobile and web based applications. I have experience taking a project through its entire life cycle from concept to completion. I also address interaction design, sitemaps, create sketches, wireframes, visual designs and prototypes all while employing the best UX practices.

Design Process

My process is pretty simple; it gets done in six “easy” steps.

Step 1:

Define

Who is this for? What problem are we trying to solve?What is the business strategy? Who are the stakeholders? The answers will dictate the direction of the entire project.

Step 2:

Research

Market research looks at industry trends and competitive analysis. User research helps gain a deep understanding of user needs and gain empathy for the end users.

Step 3:

Design

First create user flows and get an idea of the processes involved. Then start with sketches and wireframes. Figure out layout and navigation. Finish with a visual design that looks pretty and is easy to use.

Step 4:

Prototype

Creating a prototype helps to present a more realistic view of an idea. It brings user flows to life and helps instruct developers how a project should function. Lastly, it’s an easy way to test ideas.

Step 5:

User Testing

Usability testing helps to identify any areas that need improvement before taking a product “live.” The more information you can gather the easier it will be to identify what needs improvement.

Step 6:

Iterate

Take everything that has been learned and update the product to make it better. Continuously improve the user experience by making changes and refinements over time.